How Digital Signage Turned an ADA Issue into Added Revenue
There’s a great article recently written for Digital Signage Today that marries three important signage concepts and demonstrates how a state agency turned anADA challenge into a viable revenue stream. The three concepts are:
- The ADA (Americans with Disabilities Act) has such a visible and broad impact on society.
- Despite not being specifically noted anywhere within the ADA, digital signage can be developed to aid individuals with disabilities including those who have hearing impairments, those who are wheelchair bound, and those who have visual impairments.
- The possibilities for digital signage are numerous, including the ability to sell advertising to be displayed on the digital signs, this increasing revenue opportunities.
Although the Washington State Ferries system used digital signage for a number of years, they had to evaluate the signage when important auditory announcements were not heard by a passenger, which triggered an ADA complaint through the U.S. Department of Justice. The revamped digital signs now display very visual information that is more visible and beneficial to passengers, and the ferry system has learned how to sell advertising space on the signs themselves, creating a revenue stream that helps fund their budget.
The screen layouts on digital signage are flexible and can easily change between advertising messages, important passenger related information, and educational notes. Regarding the abbreviation DOOH, which stands for digital-out-of-home, we see more references to this methodology that is now frequently used in digital signage systems. DOOH is basically a private in-house system that works like a private television channel, enabling a company or organization to display only their unique content and advertising to their target audience.