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When people think of architectural signage, they think of interior and ADA signage, as well as exterior signage and digital signage that work in concert with the wayfinding program of a built environment. However, there are other roles architectural signage can play in a facility. One big role that architectural signage plays is “brand promoter.”
An organization’s brand can be easily integrated into exterior and interior signage which in turn “brands the environment” and let clients, staff and visitors know that they’re entrusting their patronage towards is the right choice. For instance signage in a healthcare setting can be used to convey a reassuring feeling to patients, and in so doing, it reinforces the brand of the hospital as a facility that can be relied on to provide quality, compassionate care.
Delivery of a successful brand results from understanding your audience, and maintaining industry knowledge including competitor activities. An effective brand will be consistently communicated through all visual media from websites to email signatures to signage. This is where ASI comes in... to consult on the best way to promote your organization’s brand through architectural signage.
Examples of some of the brands ASI has worked with include:
- Mercedes-Benz
- Radisson
- Mercy Medical Center
- Emerson
- ConAgra Foods
- Johnson Controls
- Cameron
- Ernest & Young
- Beckman Coulter
- CoBiz Financial
Signage is one of the most impactful and visible elements of an organization’s branding program and ASI can help deliver the right solution to meet your brand and budgetary goals, in addition to a way to sustain the branding program long after the installation.
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