Project: Cincinnati Zoo and Botanical Gardens, Iams Animal Wellness Center
Location: Cincinnatti, OH
Markets Served: Cultural
Interactive Signage for Zoo Visitors
Cincinnati Zoo & Botanical Garden’s Iams Animal Wellness Plaza links the new state-of-the-art W. Rowell Chase Animal Hospital with the Carl H. Lindner Jr. Family Center for Conservation and Research of Endangered Wildlife (CREW). The plaza is a gathering place for zoo visitors and features exhibits celebrating the important relationship between animal health, nutrition and the science conducted at the zoo.
The Cincinnati Zoo & Botanical Garden needed a signage system to educate and inform visitors to the Iams Animal Wellness Plaza about animal physiology and health. The zoo wanted the signage to be vibrant and fun for everyone – regardless of age. Because the signage would be located outdoors and in a high traffic area, the solution needed to be durable. Additionally, a wayfinding post & banner solution needed to be designed to be attached to the vaulted deck that leads people from the main zoo into the Iams Animal Wellness Plaza.
About the Solution
ASI worked with the Cincinnati Zoo on two previous projects, including the interior signage and exterior dimensional lettering of the W. Rowell Chase Animal Hospital. When made aware of the Iams Animal Wellness Plaza project, ASI began to offer options that would satisfy the needs of the zoo, offer an innovative solution and meet the zoo’s budget.
ASI introduced the zoo to a kiosk solution with the ability to display crisp photography and vibrant colors. The kiosks are extremely durable and able to withstand the outside elements and the high-traffic environment – not to mention excited, curious children.
ASI partnered with the Cincinnati Zoo to develop the elements to be incorporated into each kiosk. The kiosks feature animal photos and fun, interactive aspects including:
- Recorded heartbeats of the featured animals
- A drum for visitors to try to duplicate the recorded heartbeats
- A spinning dial to connect the animal to the appropriate food pyramid
- Flip panels to expose the animal with a brief description and geographic location
- A “monkey toy” to replicate the actual treat dispensing puzzle used by the primates
- Memory foam to compare adult and baby human hands to a picture of adult and baby primate hands
In addition to the kiosks, ASI provided the custom main ID to the area, the garden stand and donor plaque, and the custom posts for the vibrantly colored banners that lead visitors to the Iams Wellness Plaza. The posts required specially designed brackets that mounted them to the vaulted deck.