Exterior Signage and a Business Brand Causes Problems for Ft. Worth, D/FW Airport
The battle over a business, its exterior signage and their proximity to the south entrance of D/FW Airport has raised some interesting questions and shined a spotlight on the impact of signage in the public space.
The business in question is an adult-oriented business named Rick’s Cabaret, and we want to be very clear that we are not condoning or defending the activities associated with an adult-oriented business. What is fascinating about this story is that the exterior signage and the “Rick’s Cabaret” brand on the signage is really what are at the heart of this problem.
Click here to watch the video report from CBS News:
A Tarrant county judge and the Ft. Worth mayor have both raised circumstantial concerns about Rick’s Cabaret, such as the potential for alcohol-related accidents, but in truth, it really comes down to the visibility of the exterior signage and the association of the brand.
One might wonder if the exterior signage was not facing the freeway or if it was not visible at all if there would be any problem with the location of the business?
Let us know what do you think.
I heard about this story yesterday. One interesting point was that this project has been in process for years with no real concerns. Whether it has to do with the heavy flux of visitors for the upcoming Super Bowl or first impressions to visitors flying into DFW airport, it does showcase the power of exterior signage/branding. Good post!
It really is interesting that one exterior sign is standing in the way of this business opening. I wonder if the sign did not face the freeway or if it was just a non-illuminated wall sign if it would make a difference.