Design as a Factor in Digital Signage
The benefits of digital signage are many, including ease of content management, potential for advertising, and its modern appearance which assists in branding. When considering a digital signage solution for your facility, you must weigh design as a vital factor. The design of digital signage and the smooth integration of that design into the context of a built environment is what will give the signage its “wow” factor that will grab people and engage their attention.
An interesting article appeared on SignBuilder Illustrated’s website signshop.com that provides a checklist for developing content for digital signage. Check out the digital signage content checklist.
So that digital signage can best do its job – attract people’s attention and brand your facility in their minds – it needs a distinctive design that works well in the context of your facility’s unique structure and décor. The cumulative effect will be to give people a distinct picture in their minds whenever they think about and remember their experiences at your facility. Digital signage is becoming more widely used, and you don’t want your digital signs to look like everybody else’s. Give your patrons well-designed signage that’s memorable.
Color and Contrast of On-Screen Content
Digital signage already has going for it a sleek and modern look. The elements of color and contrast are a big part of what ratchets up the striking, attention-getting appearance of digital signage. When color and contrast work together in conjunction with text to present a cohesive message, all of whose parts are harmonious and mutually-enhancing, people will sit up, take notice, and engage. It’s color and contrast that makes your digital signage readable, and color can also be used to great advantage to support, through its varied emotional tones, the messages you’re delivering.
Layout relates to color and contrast, but it’s a distinct element in digital signage design. When you talk about layout, you’re talking about the means by which color and content are arranged on the screen. Layout has to do with how much color is present versus how much content, and the amount of space that’s left over. Never underestimate the importance of space. People find clutter unappealing, and the less cluttered your screens – that is, the cleaner your layout – the more likely it is that people will want to spend time with your content.
Digital signage is a high-technology solution, but design of digital signage is no less important than for architectural signage solutions. Basic principles of design – taking into account what’s pleasing to the eye – are crucial to creating digital signs that will attract and retain the attention of patrons to your facility. When you place proper emphasis on design as a factor in digital signage, you will be better positioned to choose a digital signage solution that will help brand your facility, deliver its content in a pleasing and effective manner, and help create positive experiences for the people who use your products and services.
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