PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals intrinsic desire for nurturing connections. This color, chosen with the intention of reflecting our yearning for closeness and compassion.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
-Leatrice “Lee” Eiseman, Executive Director of the Pantone Color Institute
Indeed, you may have already noted Peach Fuzz in your day-to-day life. “Pantone’s Color of the Year is a harbinger for trends across the global art, fashion, and design communities,” said Sandro Kereselidze, Artechouse’s Co-founder & Chief Creative Officer.
In 1963, Pantone introduced its color-matching system to simplify color communication within the printing industry. Today, the Pantone Matching System (PMS) remains a widely recognized standard for maintaining consistent color across printed and manufactured materials. Designers, fabricators and clients can reference specific colors using Pantone codes and physical fan deck color guides.
For architectural signage, accurate color matching plays an important role in maintaining a consistent brand identity. Colors often need to translate from digital designs and brand standards into paints, vinyls, printed graphics and other physical materials. Therefore, the Pantone Matching System gives everyone involved in a signage program a common color reference. This shared standard helps reduce discrepancies between design intent and the finished product.
However, Pantone colors do not translate directly into paint formulas. Because Pantone primarily serves print applications, signage manufacturers must carefully match specified Pantone colors to corresponding paint colors. During production, teams can compare painted samples against a physical Pantone fan deck as part of the quality-control process. Paint color can also vary depending on materials and application methods. For example, primer, substrate color and the number of paint coats can affect the final hue and vibrancy. Lighting conditions and finish type can further influence how a color appears. For these reasons, reviewing physical samples remains an important step when exact brand color matching is required.
Color selection also affects signage visibility and accessibility. Pantone fan decks identify each color with a specific code, while Light Reflectance Value (LRV) provides another useful measurement during signage design. LRV measures the amount of visible light a surface reflects and helps designers evaluate contrast between colors. For accessible signage, designers should consider the contrast between characters and their backgrounds. Strong visual contrast improves legibility and helps people identify and read signage more easily. As a result, evaluating LRV alongside Pantone colors can help signage teams balance brand consistency, visibility and accessibility throughout a comprehensive signage program. ASI offers a free LRV Contrast Calculator to simplify the process of ensuring your signage color choices meet this contrast.
Over our 60 years of experience, ASI’s Sales Consultants and Graphic Designers have worked alongside clients to cultivate their brand presence. We know how to leverage color, turning Pantone palettes into physical signage within a space. Request a Consultation today to discuss how ASI can assist your organization in 2024.
Sources:
Creative Boom | Why Color Matters | Pantone Color of the Year 2024
