Archive

  As the Baby Boomers age, the need for facilities catering to them increases. Whether they are in good health or whether they require a certain degree of care, homes for the elderly are increasing in need and in popularity. A critical, yet often overlooked element in designing facilities for those afflicted is the signage […]

  As business owners and leaders, all of us know What we do. Some of us know HOW we do it. But very few know WHY we do what we do! In the attached video, Simon Sinek shares his “Golden Circle” and hypothesizes that successful companies and people know Why they do what they do, believe in why they do  what […]

  WHAT MAKES A BAD BOSS? Almost daily on blogs and sites such as LinkedIn, you may see little cartoons or words which refer to bad bosses and bad management. Cartoons such as: “People don’t leave good companies, they leave bad bosses!” “The biggest concern for any organization should be when their most passionate people […]

    BRANDING – An Ancient and all-Encompassing Concept Introduction Branding has been defined as” a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers” While this definition is one that is usually bandied about, it is somewhat limiting. […]

  An Introduction for Understanding How Illumination is Used for Brand Identity and Design for Signage When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other […]

  General Recommendations for the Care and Maintenance of Interior and Exterior Architectural Signage Congratulations on your new architectural signage system. We hope that the signage will effectively serve your wayfinding and identity needs for years to come. To help you achieve that goal, we have provided easy to follow care and maintenance instructions for […]

  All organizations establish their own benchmarks for Return on Investment (ROI) to successfully prioritize which media approaches; including signage; should receive greater investment based on an anticipated return. Signs are physical elements that serve multiple roles for a business. A sign can reinforce an organization’s brand, communicate and inform customers, or support an enrichened […]

Wayfinding: The Key to Creating Comfortable Environments The science of wayfinding is a comprehensive process designed to orient people as well as guide them to their desired destination. The messages displayed on signs must minimize the natural confusion a visitor feels when arriving at a facility. Signage is the key component of any successful wayfinding […]