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BRAND LOVERS: 7 Reasons to Obsess About Your Best Customers THE BIG IDEA: Here are seven benefits for making your best customers the central focus of your organization’s primary directive. __________________ No matter how big your marketing budget, you can’t market to everyone. The more restricted your budget, the more intelligent your approach needs to […]

  BURYING ONES HEAD IN THE SAND The United States has an extremely competitive economic environment in all sectors including the service sector and factually, small businesses dominate the space. Given this fact, it is mind blowing how little interest many service-providers take about the quality of service that they provide, especially small and mid-sized […]

  As a business, our ability to survive and prosper is dependent on how we grow and protect our customer base. It’s a known fact that it can take months to secure a customer, but customers can be lost in an instant. Having a perspective that once a customer has used your service, they will […]

  As the Baby Boomers age, the need for facilities catering to them increases. Whether they are in good health or whether they require a certain degree of care, homes for the elderly are increasing in need and in popularity. A critical, yet often overlooked element in designing facilities for those afflicted is the signage […]

  As business owners and leaders, all of us know What we do. Some of us know HOW we do it. But very few know WHY we do what we do! In the attached video, Simon Sinek shares his “Golden Circle” and hypothesizes that successful companies and people know Why they do what they do, believe in why they do  what […]

  WHAT MAKES A BAD BOSS? Almost daily on blogs and sites such as LinkedIn, you may see little cartoons or words which refer to bad bosses and bad management. Cartoons such as: “People don’t leave good companies, they leave bad bosses!” “The biggest concern for any organization should be when their most passionate people […]

    BRANDING – An Ancient and all-Encompassing Concept Introduction Branding has been defined as” a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers” While this definition is one that is usually bandied about, it is somewhat limiting. […]

  An Introduction for Understanding How Illumination is Used for Brand Identity and Design for Signage When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other […]