Pantone's 2024 Color of the Year

PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals intrinsic desire for nurturing connections. This color, chosen with the intention of reflecting our yearning for closeness and compassion. 

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

-Leatrice “Lee” Eiseman, Executive Director of the Pantone Color Institute

Indeed, you may have already noted Peach Fuzz in your day-to-day life. “Pantone’s Color of the Year is a harbinger for trends across the global art, fashion, and design communities,” said Sandro Kereselidze, Artechouse’s Co-founder & Chief Creative Officer.

Pantone and Signage Design

In 1963, Pantone introduced the first color-matching system to solve the problem of complicated color matching in the printing industry. The Pantone Matching System (PMS) is a system that maintains the consistency of color on printed materials. The easiest and simplest way to reference and match colors is with the use of a fan deck color guide. Color matching is essential to upholding brand identity across digital and physical applications. Color matching maintains brand identity across platforms. As such, the Pantone Matching System aligns all parties involved in a signage program.

As Pantone is a system for print, there is a process required to match a specified Pantone color with its corresponding paint formula. Once a design enters the production stage, confirming a color sample against a Pantone fan deck is a vital step in quality control. Paint can be especially challenging as color can vary in hue or vibrance. This variance is due to factors such as the number of coats of paint applied or whether a primer coat is used. Pantone recommends fan decks every 12-18 months as colors may fade or change over time. Replacement is especially important if the fan deck is used for quality control or to approve samples.

Pantone fan decks allocate each color with a specific code and include the color’s Light Reflectance Value (LRV). LRV is a vital visibility factor to consider in signage design. The Americans with Disabilities Act Accessibility Guidelines (ADAAG) recommend an LRV contrast between sign text and background colors of 70% or above. ASI offers a free LRV Contrast Calculator to simplify the process of ensuring your signage color choices meet this contrast.

Over our 60 years of experience, ASI’s Sales Consultants and Graphic Designers have worked alongside clients to cultivate their brand presence. We know how to leverage color, turning Pantone palettes into physical signage within a space. Request a Consultation today to discuss how ASI can assist your organization in 2024.


Creative Boom | Why Color MattersPantone Color of the Year 2024