Project: Congdon Yards
Location: High Point, North Carolina
Markets Served: Cultural
Signage for Community Gathering Space
The story of Congdon Yards began with a local initiative to revitalize downtown High Point. The Congdon family, founders of Old Dominion Freight Line, were key patrons of the project with a philanthropic commitment exceeding $40 million dollars.
A coalition of city and community leaders contributed to the ambitious vision of Congdon Yards as a space for all – an office space for businesses, a restaurant for friends, a wedding venue, even a special space for innovators sharing their newest ideas. Congdon Yards is built by and for the people of the High Point community.
Development plans honed in on Plant 7 and The Factory, which once housed the Adams-Millis Hosiery Mill, an industrial leader at the turn of the century. Through the vision and support of the community, the historic buildings transformed into Congdon Yards.
About the Solution
ASI worked in a collaborative partnership with Barbour Spangle, Think Creative, and Louis Cherry Architects to create custom signage for the Plant 7 portion of the property. ASI was a major contributor to the design and development of this cohesive team’s concepts into a diverse signage package.
ASI incorporated wayfinding, including a campus map, both on the interior and exterior of the facility. ASI’s signage package also included: branding signage, environmental graphics, and a history wall honoring both the legacy of the project and the generosity of its donors.
Signage completed the transformation of Congdon Yards into a dynamic new gathering space in downtown High Point.