LCMC Health is a leading healthcare network serving Southern Louisiana, known for its commitment to compassionate care and community-focused services. The network includes renowned facilities such as Children’s Hospital New Orleans, Touro Infirmary, University Medical Center, and New Orleans East Hospital, each addressing the diverse healthcare needs of the region.
Since its inception, LCMC Health operated without a centralized office for its corporate workforce. To address this, the organization undertook a project to bring all corporate employees together under one roof by retrofitting two floors of a downtown New Orleans office tower.
The consolidation into this new, modern headquarters was part of a broader rebranding effort, introducing the slogan “Healthcare with Heart,” designed to unify its hospitals with a cohesive identity that embodies the culture and values of Southern Louisiana.
About the Solution
ASI supported LCMC Health’s rebranding initiative by crafting a detailed signage package to align the new space with their reimagined brand identity.
ASI designed environmental graphics that capture the spirit of LCMC Health’s new slogan, “Healthcare with Heart.” By incorporating phrases such as “A little something extra,” the brand embraces Southern Louisiana’s heritage, emphasizing a commitment that transcends patient care.
The signage reflects LCMC Health’s mission of compassionate care, creating a warm and inviting atmosphere. The new graphics seamlessly integrate the “Healthcare with Heart” slogan, tying the brand identity to the new headquarters environment and unifying the hospital network under a cohesive vision.
Design-Build | Fabrication | Installation
ASI 3D Form | ASI LPP Series
