Project: New Orleans Saints
Location: Metairie, LA
Markets Served: Cultural, Corporate
Illuminated Signage for a New Season
The New Orleans Saints, the team that persevered through Hurricane Katrina and 2010 Superbowl Champions, recently added a $3-million team meeting room to their expansive training facility. Located in Metairie, Louisiana, the revamped space is complete with plush chairs, a gigantic mural of the Saints’ all-time team and an immense, state-of-the-art video screen.
The fresh locker room is cushy, with fans and individual dehumidifiers in each locker. There is the sleeping room, where eight coaches can bunk for the night or an afternoon nap, along with a well-equipped trainers’ room.
Beyond these creature comforts, ASI was brought on to put the finishing touches on the facility with Halo-Lit Channel Letters to adorn the two walls adjacent to the mural.
About the Solution
ASI consulted with the client on their desired look, timeline and materials. Utilizing the Saint’s custom brand font and colors, ASI designed large, brushed gold letters with Titanium NuGold Horizontal Satin Faces and Returns and Bright White LEDs with Light-Diffracting Film. The letters are illuminated from behind, an illumination style referred to as Halo-Lit or Reverse Channel Letters, giving the letters a distinguished look.
Sean Payton, current head coach of the New Orleans Saints, told NBC during a tour of the facility in August of 2019, “In 2005, during Katrina, our building was taken over by FEMA. When we got here in ’06, there were tarps on the walls [inside], and you just knew a fresh coat of paint wasn’t going to be all that was needed. Now, wait till you see. It’s completely different.”
Architectural signage sometimes signifies more than simply branding a facility, it can represent a new beginning. ASI is grateful to have been able to partner on this project with the New Orleans Saints, a team that is deeply rooted in the New Orleans community. We are excited to see what is in store for the Saints over the seasons ahead.