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The Best of ASI Competition focuses on promoting and celebrating the year’s best signage design and creative products from the ASI Network. Its mission is to inspire fellow industry professionals and to showcase meaningful signage installations that bring spaces to life. This year, the Best of ASI Competition had 40 project entrees total – with […]

By its nature, architectural signage plays an important role in branding built environments because architectural signage serves as the conduit to integrate brand identity into the overall architectural design of the facility. However, figuring out how to present a tenant’s brand identity through architectural signage can be challenging because the tenant’s brand may not always […]

Published by ISA on signs.org, the quickest, easiest and most economical way to attract new customers is with quality exterior signage. In fact, architectural signage attracted half of the start-up businesses’ new customers – more than any other form of advertising the businesses used and even more than word-of-mouth referrals. While most business owners do […]