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Navigating today’s large, complex health care facilities can be a bewildering experience for patients, their loved ones, and guests. For efficient wayfinding, numerous variables must come into play, such as workable signage solutions, architectural design elements, and the ability of hospital staff to come to people’s aid. Since smartphones and tablet computers have become increasingly […]

In this series, Branding: The Silent Partner, we’ve been examining ways in which well-designed architectural signage can function as a brand promoter. To illustrate different perspectives by which this can happen, we’ve used a hospital as our example. Hospital signage can promote the facility’s brand to all people who interact with the hospital, but this […]

In the first post of this series, we looked at how architectural signage can work as a brand promoter, using a hospital as an example. In Branding: The Silent Partner, Part II, we’ll examine how this can work from the point of view of visitors and guests. There’s some overlap for visitors and guests with […]

When people think of architectural signage, they mainly think of it as a means of implementing a wayfinding solution for a facility. Yes, one of the crucial roles of architectural — whether it is interior signage, ADA signage, exterior signage or digital signage — is to be the end result of a wayfinding solution.  However, […]

Just like the natural environment, the built environment often presents wayfinding challenges that can tax even the most sophisticated mind. Particularly in facilities with poor or inadequate wayfinding systems, visitors and even residents and staff can experience disorientation to the point of frustration if designers and architects don’t take into consideration the different wayfinding requirements […]

We all know that a picture is worth a thousand words and sometimes it’s better to be silent and let beautiful imagery from healing-focused healthcare environments speak for themselves. With that philosophy in mind, 3form has spoken volumes about how to create healing-focused environments by showcasing the best hospital and medical office projects that use […]

Because most hospitals have been around for several decades and have undergone several renovations and additions, visitors and patients often view them as being a labyrinth of hallways and departments that they have to navigate while they are dealing with stressful health and life situations. Medical personnel and facility managers should realize that the wayfinding […]

One would think that the average patient would choose a hospital based primarily on its clinical quality, i.e., the quality of its care, particularly with regard to the condition or illness that a person may be suffering from and for which he or she requires hospitalization. According to a recent article in the December 2, […]