Pantone’s 2024 Color of the Year
PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals’ intrinsic desire for nurturing connections. This color, chosen with the intention…
LED & Traditional Neon
When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…
Pantone’s Color Matching System
Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Architectural Signage Materials
Curious about the materials ASI offices work with when designing and planning signage packages? While not a complete list of all available materials, below is an overview of basic material options…
Benefits of Blade Signs
Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…
4 Categories of Wayfinding Signage
The clear purpose of signage is to communicate important information to people about their surroundings. Since signs are one of the only elements of an environment…
Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Guide to Modular Signage
What do you think of when you hear the term modular signage? Some keywords that should come to mind are versatility, customization, cost-benefit, and ease of updates. A modular signage system is perfect…
Planning Sign Locations & Content
When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…