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Implementing an effective wayfinding system requires a complete understanding of how people navigate their surroundings. This understanding, which is intrinsic to the science of wayfinding, is especially important in developing signage for hospitals, where organization and efficiency are critical. There are several academic case studies that use elevated language to describe how human behavior influences the choices […]

We wanted to share a great wayfinding article authored by Roger Eke and his personal experiences with implementing a complex wayfinding solution for a large commercial distribution center. For your convenience, we’ve pulled a few key excerpts from the article, but be sure to click here to read the full story. “I was on site with our installation team to manage the […]

On the surface, facilitating the movement of people from one area to another seems like a relatively simple task.  But wayfinding, like any practice involving the accurate conveyance of detailed information, requires extensive advance planning.  In order to provide the public with the best possible directions, statistics and observations concerning local landmarks and culture must […]

Digital signage has been making inroads into large commercial and retail spaces for years, but a growing trend is digital signage in restaurants. Let’s shine our spotlight on Pie Five Pizza. Think of them as the Pinkberry of pizza or maybe the Starbucks of pizza….maybe not in size or expanse, but in style and in-store […]

Though traditional architectural and wayfinding displays remain the most reliable and established means of communicating information in the marketplace, continual technological advancements and reduced costs have resulted in an increase in the abundance and popularity of digital products in the signage industry.  No longer content simply to add electronic flourishes to old buildings, companies are […]

Dear “Conversations About Signage” Readers, As you know from every other marketing-driven e-campaigns, tweet and Facebook comment, today is Leap Year Day. Still not sure what that means? Just visit google.com and look at the banner logo. To help you jump ahead in regards to wayfinding and architectural signage this Lead Year Day, we created […]

Quality wayfinding signage solutions for educational institutions shares several components in common. Educational facilities, particularly college and university campuses, can be quite confusing, especially for first-time visitors. To help ensure that students, faculty, and staff, can navigate the campus of a college or university, there are different kinds of wayfinding signage that need to be […]

Studies on wayfinding and gender suggest that differences exist in how males and females carry out wayfinding and navigation. For those of us who are concerned with providing efficient and workable wayfinding solutions, a striking result of the research is that men and women go about finding their way around built environments in different ways. Exploring the differences in […]

Did you know January is International Wayfinding Month? If so, then you successfully navigated the complicated pathways of monthly holidays. If not, then you need some guidance. (yes, those were all wayfinding puns). The month is intended to recognize and reflect on the benefits of good wayfinding. As one person defined it, “it’s meant to get […]

What are wayfinding committees? Can they be beneficial for health care facilities? A wayfinding committee is comprised of people from multiple departments across a health care facility who work to implement an effective wayfinding solution across the entire organization. The size of the committee will depend on the size of the facility it serves, but […]