About Wayfinding Signage

Wayfinding is a comprehensive system of visual cues and signs that assist individuals in navigating and understanding a given environment. The primary goal of wayfinding signage is to simplify complex environments, making it easy for individuals to find their way, reduce confusion and enhance the navigation experience within a space. 

Signage is crucial in conveying messages, enhancing brand visibility and guiding people. ASI has the unique expertise to effectively navigate signage challenges and deliver projects that exceed expectations. Our team of industry leaders are well-versed in orchestrating the phases of a wayfinding signage program.

Embarking on a wayfinding program requires careful planning and collaboration. At ASI, our experienced sales consultants play a pivotal role in understanding the client’s vision. The initial consultation phase sets the foundation for the signage program, ensuring a clear understanding of the design requirements and scope of work. Start your signage journey today – request a consultation to begin.


Wayfinding signs help users identify their current location within a space - accurate orientation is foundational to effective navigation.

Route Decisions

After determining their current position, users need clear guidance on how to reach their destination. Wayfinding signage provides accurate direction.


Identification signs help users confirm that they have reached their destination. For instance, the sign outside a restroom serves as an identification sign.


Wayfinding signs often use a hierarchical approach, with main destinations more prominently displayed and then adding secondary destinations.


Wayfinding considers all users, incorporating features for the visually impaired, ensuring that everyone can navigate the environment effectively.


Effective wayfinding avoids overwhelming users with too much information. Instead, it provides just the right amount of detail at each decision point.


Effective signs maintain a consistent design throughout an environment. Consistency in color, typography and design helps users to navigate a space.

Interior Wayfinding

Manatee Memorial Hospital
Directional Sign
Room ID
Campus Map
Holmes Regional Medical Center
Environmental Graphics

Exterior Wayfinding

Carmel Clay Parks & Recreation
Post & Panel
Congdon Yards
Dimensional Letters
Johnson & Wales University
Identification Signs
Congdon Yards
Directional Signs
Florida Hospital East Orlando
Parking Signs
Ohio City Incorporated

ASI’s first step is to establish a clear understanding of the client’s signage goals. By actively listening to the client’s needs, ASI’s sales consultants lay the groundwork for a successful, collaborative signage program.

Site Assessment

ASI evaluates the architectural environment to assess wayfinding needs and any factors that may impact signage. Experienced sales consultants provide recommendations tailored to the site’s unique characteristics.

Wayfinding Plan

A key component of the wayfinding development is a location plan for the signage based on the site assessment by ASI professionals. The wayfinding plan addresses local and federal regulations, including ADA compliance.

Design Development

Through collaboration, ASI’s sales consultants define design objectives around the client’s brand identity and signage vision. Leveraging their industry expertise, sales consultants finetune the signage design alongside the client.

Client Approval

Sales consultants develop a comprehensive proposal that captures all aspects of the envisioned signage program. After presenting the proposal, ASI will collaborate with the client on refining the signage proposal until receiving final approval.