London Underground vs. NYC Subway
Navigating the vibrant cities of London and New York City is an adventure in itself, especially when it comes to traversing their extensive subway systems. The London Underground and New…
Pantone’s 2024 Color of the Year
PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals’ intrinsic desire for nurturing connections. This color, chosen with the intention…
LED & Traditional Neon
When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…
Pantone’s Color Matching System
Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Architectural Signage Materials
Curious about the materials ASI offices work with when designing and planning signage packages? While not a complete list of all available materials, below is an overview of basic material options…
Benefits of Blade Signs
Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…
4 Categories of Wayfinding Signage
The clear purpose of signage is to communicate important information to people about their surroundings. Since signs are one of the only elements of an environment…
Freestanding Exterior Signage
Freestanding exterior signs are architectural structures that are independent of buildings and other site structures. If your business goals include enhanced visibility, consider…
Flat, Raised and Incised Graphics
The elements that constitute graphics include typography, symbols, color, diagrams, and other decorative and illustrative elements. Layout is the concept that ties these elements together…
Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…