Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Guide to Modular Signage
What do you think of when you hear the term modular signage? Some keywords that should come to mind are versatility, customization, cost-benefit, and ease of updates. A modular signage system is perfect…
Planning Sign Locations & Content
When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…
Top 3 Benefits of Design-Build
Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…
Guide to Channel Letters
Introduced in the early 1970’s, Channel Letters quickly gained popularity and continue to be a standard in the signage industry. Channel Letters are typically illuminated, fabricated from metal…