Brand Experience
About Branding Signage
Signage is a visual extension of a brand and acts as a physical representation of its promise and positioning in the market. A consistent and well-thought-out signage program ensures that a brand is recognizable, memorable and differentiated from its competitors.
Signage as a brand experience is all about creating a visual dialogue with the audience, cementing brand identity in their minds, and ensuring a cohesive and impactful brand experience both externally and internally. ASI has deep-rooted expertise in adhering to brand standards – our precise color-matching techniques ensure consistency, accuracy and alignment with brand standards.
ASI artfully integrates branding elements to enhance the overall aesthetic appeal, effectively strengthening and amplifying the brand’s presence. Trusting ASI with your brand experience guarantees that your organization’s brand identity is elevated within the architectural environment. Start your signage journey today – request a consultation to begin.
Consistency
Clarity
Visibility
Durability
Memorability
Adaptability
Integration
Interior Branding
Reception Signage
Recognition Wall
Dimensional Letters
Branded Wayfinding
Environmental Graphics
Digital
Exterior Branding
Pylon
Monument Sign
Blade Sign
Channel Letters
Dimensional Letters
Environmental Graphics
Environmental Graphics
Environmental graphics encompass the visual aspects that shape and enhance the experience within a particular environment. These graphics meld architecture, interior design, landscape design, and graphic design to communicate stories, guide users and shape the character of built environments.
By extending the brand’s visual language, colors, motifs and narratives into the environment, organizations can create a cohesive and immersive brand experience. For instance, a company’s headquarters might have wall graphics showcasing its history, values or achievements in a visual manner that aligns with its branding. Environmental graphics can define and enhance a space, making it more distinctive, memorable and enjoyable.
Environmental graphics are a powerful tool in shaping how users perceive and experience a space. When effectively integrated with branding, they can transform environments into meaningful, narrative-rich brand experiences.
Consultation
In any signage program, ASI’s first step is to establish a clear understanding of the client’s signage goals. By actively listening to the client’s needs, ASI’s sales consultants lay the groundwork for a successful, collaborative signage program.
Site Assessment
ASI teams evaluate the architectural environment to assess any factors that may impact the signage program. ASI’s experienced sales consultants provide recommendations tailored to the site’s unique characteristics.
Design Development
Through collaboration with the client, ASI’s sales consultants define design objectives around the organization’s brand identity and signage vision. Leveraging their industry expertise, sales consultants finetune the signage design alongside the client.
Client Approval
Sales consultants develop a comprehensive proposal that captures all aspects of the envisioned signage program. After delivering the proposal, ASI will collaborate with the client on refining the signage until receiving final approval.
