Pantone’s 2024 Color of the Year
PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals’ intrinsic desire for nurturing connections. This color, chosen with the intention…
Pantone’s Color Matching System
Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Architectural Signage Materials
Curious about the materials ASI offices work with when designing and planning signage packages? While not a complete list of all available materials, below is an overview of basic material options…
Flat, Raised and Incised Graphics
The elements that constitute graphics include typography, symbols, color, diagrams, and other decorative and illustrative elements. Layout is the concept that ties these elements together…
Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Planning Sign Locations & Content
When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…
Top 3 Benefits of Design-Build
Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…