Signage Consultation

ASI | Houston

Donor Signage for University of Texas at Austin by ASI Houston
Apartment leasing advertising sign for 255 Assay Houston Texas by ASI Houston
Houston Methodist dimensional brushed aluminum acrylic composite lobby sign fabricated and installed by ASI Houston
American Airlines wayfinding dimensional letter sign fabrication and installation by ASI Houston
UT Physicians light box cabinet monument sign design and installation by ASI Houston
Outdoor parking wayfinding sign/signage design, fabrication and installation by ASI Houston
High-end modern corporate dynamic sign system designed fabricated and installed by ASI Houston
texasschoolfor thedeaf
Pin mount monument dimensional letters sign designed fabricated built and installed by ASI Houston
the villas at echo east numbers
Halo back lit permanent dimensional letter logo signage requiring box truck and scissor lift fabricated, built and installed by ASI Signage for Baskin Robbins
Alamo C
FIDELIS NEW ENERGY
Lit lightbox dimensional overhead signage fabricated, built and installed by ASI Houston
Pet resort
Sleek dynamic modern wayfinding sign system designed fabricated and installed by ASI Houston for Pier 1 Imports
Sleek dynamic modern wayfinding sign system designed fabricated and installed by ASI Houston for Pier 1 Imports

Office Information

ASI | Houston: Crafting impactful signage solutions for Texas businesses for over 60 years. As a recognized leader in the signage industry, we transform spaces with custom interior, exterior, ADA-compliant, wayfinding, and digital signs. From initial design concepts to expert installation, ASI | Houston provides comprehensive services tailored to your unique needs. We expertly manage projects of all sizes, ensuring your message is communicated clearly and effectively. Trust ASI | Houston to elevate your brand and enhance the customer experience through innovative and visually stunning signage.

Capabilities

With a team of highly skilled and experienced craftspeople who leverage cutting-edge equipment and technologies, we are equipped to bring your vision to life with precision and quality from design to final delivery.

Production

With lasers, routers, engravers and printing devices, we are a licensed electrical sign contractor, specializing in UL-approved electrical signage. Beyond this, we have a meticulous color-matching system.

Safety

Installation crews undergo OSHA 30 training and hold crane truck certifications, underscoring our dedication to safety in every aspect of our operations. Installers are well-prepared to meet all site HSE and PPE requirements.

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Meet the Team

Randy Stevens Executive Sales Consultant Houston Signs Sign Signage Wayfinding Construction Fabrication

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About Randy...

Senior Sales Leader | 40 Years in the Sign Industry With nearly four decades of hands-on experience, Randy has built his career from the ground up — developing sales strategies, leading high-performing teams, and building lasting client relationships. His leadership style emphasizes integrity, collaboration, and helping customers achieve their goals through smart, reliable signage solutions. One of Randy’s proudest accomplishments was helping Village Medical select ASI as their preferred national signage vendor — a partnership supporting more than 200 locations across the U.S. A U.S. Air Force veteran, Randy is an active member of the American Legion. Outside of work, he enjoys camping, BBQ cook-offs, football, golf, and spending time with his grandchildren.
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Randy Stevens

Executive Sales Consultant

randy.stevens@asisignage.com
817.829.9512

Jennifer Cook Manager of Project Management Houston Signage Signs Sign Construction Wayfinding

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About Jennifer...

With a background in interior design and commercial furniture, Jennifer guides signage projects from planning to completion, keeping them on track and within budget. She’s known for building strong client and team relationships and once led a nationwide signage rollout for a major healthcare company. Outside of work, she enjoys shopping, cooking, organizing, and time with her teenage daughters.
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Jennifer Cook

Manager of Project Management and Estimating

jennifer.cook@asisignage.com
713.462.7222 

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About Carlos...

Carlos oversees every stage of production to ensure projects run smoothly and meet client expectations. With years of hands-on experience and a knack for organization, he excels at problem-solving under pressure and keeping his team focused on quality and efficiency. He takes pride in streamlining processes that improve workflow and deliver stronger results. Outside of work, Carlos enjoys spending time with his family, cooking, exploring new places, and working on creative projects. His guiding motto: “Always find a way.”
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Carlos Soto

Production Manager

carlos.soto@asisignage.com
832.962.7520

John Dalpe General Manager Houston Signage Signs Sign Construction Wayfinding

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About John...

John Dalpe is the General Manager at ASI Houston, where he leads the team in delivering top-tier signage solutions and exceptional customer service. With a background in the United States Marine Corps and a career at GlaxoSmithKline, John sought a new leadership challenge that he found in the signage industry. His superpower is blending big-picture vision with attention to detail to drive projects forward. He’s proud of his ability to guide his team in providing best-in-class services tailored to client needs. He honed his skills through diverse professional experiences and serves on the boards of two non-profit organizations. Outside of work, John enjoys exercising, reading, spending time with family, and cooking. His motto, "Improvise – Adapt - Overcome" reflects his approach to both life and business.
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John Dalpe

General Manager

john.dalpe@asisignage.com
919.302.4019

Laurens LEgarda Estimator at ASI Houston provider of Wayfinding signage signs heavily involved in the construction industry

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About Laurens...

Laurens makes sure every project is priced accurately, sourced correctly, and ready for smooth production. A former graphic designer and project manager, he brings a perfectionist’s eye for detail and problem-solving to the estimating process. One of his proudest achievements was developing competitive pricing for a Google Data Center project. Outside of work, Laurens enjoys travel, family time, fitness, and digital design. His guiding quote: “Success is built on preparation, not luck.”
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Laurens Legarda

Estimator

laurens.legarda@asisignage.com
832.962.7525

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About Clayton...

Clayton transforms client floorplans and internal sign orders into clear, visually organized guides that make complex projects easy to build and understand. With a background in graphic design and hands-on experience in both production and corporate environments, bringing an artist’s eye for detail. A career highlight was creating product packaging and marketing materials for a Danny Trejo-sponsored product line. Outside of work, he enjoys hiking, camping, crafting, and reading; dealing with life's inevitable setbacks with a condensed quote from Seneca: “We suffer more often in imagination than in reality.”
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Clayton Murphy

Graphic Designer

clayton.murphy@asisignage.com
832.962.7524

Jennifer Miller Director of Project Services at ASI Signage Innovations a sign design manufacturing and installation company

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About Jennifer...

Jennifer supports ASI’s project management teams through training, collaboration, and problem solving. She began in signage during college and grew into leadership roles spanning account management, estimating, and project services. Known for her calm, steady approach, Jennifer keeps teams grounded and focused. Outside of work, she enjoys camping with family and getting lost in a good book. Her motto: “Calm in the chaos, curious in the process, supportive every step of the way.”
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Jennifer Miller

Director of Project Services

jennifer.miller@asisignage.com
919.753.1306

Randy Goodfred Director of Creative Services at ASI Corporate in service of ASI Houston provider of Wayfinding signage signs heavily involved in the construction industry

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About Randy...

Randy supports ASI’s sales teams with scope development, proposals, and design execution for design/build projects. Known for his knack for problem-solving and mentorship, he’s spent his career helping colleagues grow and succeed. What started as a summer job became a lifelong vocation in signage. Outside the office, Randy enjoys time with his wife, cycling, photography, and nature walks. Favorite quote: “Two people in charge is the same as no one in charge.”
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Randy Goodfred

Director of Design Build Services

randy.goodfred@asisignage.com
919.346.4063

Kevin Hollenbach

Director of Strategic Operations

kevin.hollenbach@asisignage.com
704.247.1331

Susan Head

Business Support Coordinator

susan.head@asisignage.com
919.753.1314

SignPlan™ Process

Assessment

ASI begins with a consultation, ensuring a clear understanding of the client’s goals. ASI’s team conducts a comprehensive site assessment to provide tailored recommendations based on the unique characteristics of the environment.

Design & Planning

Sales consultants collaborate with clients on design development. Through iterative refinement and close coordination, ASI presents a comprehensive proposal, ensuring client approval at every stage of the custom signage process.

Implementation

ASI’s project management process ensures compliance with regulations, including permits & engineering. Once the project goes into production, ASI undergoes a final quality control check before implementation.

Closeout & Reorders

After the installation, ASI conducts a thorough final inspection for client sign-off, signifying project closeout. Post-installation, our streamlined Online Ordering System ensures a cost-effective reorder process.

LEARN MORE

SignStudy Portfolio

AIA Courses

Recognition Systems

JFSA of Cleveland

ADA & Accessibility

Ansche Chesed Synagogue

Typography

Congdon Yards

Wayfinding

LOPA