LED & Traditional Neon
When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…
Pantone’s Color Matching System
Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Benefits of Blade Signs
Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…
Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Planning Sign Locations & Content
When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…
Top 3 Benefits of Design-Build
Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…