Pantone’s 2024 Color of the Year
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PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals’ intrinsic desire for nurturing connections. This color, chosen with the intention…
LED & Traditional Neon
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When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…
Pantone’s Color Matching System
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Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Architectural Signage Materials
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Curious about the materials ASI offices work with when designing and planning signage packages? While not a complete list of all available materials, below is an overview of basic material options…
Benefits of Blade Signs
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Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…
4 Categories of Wayfinding Signage
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The clear purpose of signage is to communicate important information to people about their surroundings. Since signs are one of the only elements of an environment…
Psychology of Signage
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Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Guide to Modular Signage
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What do you think of when you hear the term modular signage? Some keywords that should come to mind are versatility, customization, cost-benefit, and ease of updates. A modular signage system is perfect…
Planning Sign Locations & Content
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When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…