ASI | Houston

Office Information

ASI | Houston: Crafting impactful signage solutions for Texas businesses for over 60 years. As a recognized leader in the signage industry, we transform spaces with custom interior, exterior, ADA-compliant, wayfinding, and digital signs. From initial design concepts to expert installation, ASI | Houston provides comprehensive services tailored to your unique needs. We expertly manage projects of all sizes, ensuring your message is communicated clearly and effectively. Trust ASI | Houston to elevate your brand and enhance the customer experience through innovative and visually stunning signage.

Capabilities

With a team of highly skilled and experienced craftspeople who leverage cutting-edge equipment and technologies, we are equipped to bring your vision to life with precision and quality from design to final delivery.

Production

With lasers, routers, engravers and printing devices, we are a licensed electrical sign contractor, specializing in UL-approved electrical signage. Beyond this, we have a meticulous color-matching system.

Safety

Installation crews undergo OSHA 30 training and hold crane truck certifications, underscoring our dedication to safety in every aspect of our operations. Installers are well-prepared to meet all site HSE and PPE requirements.

Meet the Team

Randy Stevens Executive Sales Consultant Houston Signs Sign Signage Wayfinding Construction Fabrication

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About Randy...

Senior Sales Leader | 40 Years in the Sign Industry With nearly four decades of hands-on experience, Randy has built his career from the ground up — developing sales strategies, leading high-performing teams, and building lasting client relationships. His leadership style emphasizes integrity, collaboration, and helping customers achieve their goals through smart, reliable signage solutions. One of Randy’s proudest accomplishments was helping Village Medical select ASI as their preferred national signage vendor — a partnership supporting more than 200 locations across the U.S. A U.S. Air Force veteran, Randy is an active member of the American Legion. Outside of work, he enjoys camping, BBQ cook-offs, football, golf, and spending time with his grandchildren.
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Randy Stevens

Executive Sales Consultant

randy.stevens@asisignage.com
817.829.9512

Jennifer Cook Manager of Project Management Houston Signage Signs Sign Construction Wayfinding

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About Jennifer...

With a background in interior design and commercial furniture, Jennifer guides signage projects from planning to completion, keeping them on track and within budget. She’s known for building strong client and team relationships and once led a nationwide signage rollout for a major healthcare company. Outside of work, she enjoys shopping, cooking, organizing, and time with her teenage daughters.
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Jennifer Cook

Manager of Project Management and Estimating

jennifer.cook@asisignage.com
713.462.7222 

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About Carlos...

Carlos oversees every stage of production to ensure projects run smoothly and meet client expectations. With years of hands-on experience and a knack for organization, he excels at problem-solving under pressure and keeping his team focused on quality and efficiency. He takes pride in streamlining processes that improve workflow and deliver stronger results. Outside of work, Carlos enjoys spending time with his family, cooking, exploring new places, and working on creative projects. His guiding motto: “Always find a way.”
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Carlos Soto

Production Manager

carlos.soto@asisignage.com
832.962.7520

John Dalpe

General Manager

john.dalpe@asisignage.com
919.302.4019

Laurens Legarda

Estimator

laurens.legarda@asisignage.com
832.962.7525

Clayton Murphy

Graphic Designer

clayton.murphy@asisignage.com
832.962.7524 

Kevin Hollenbach

Director of Strategic Operations

kevin.hollenbach@asisignage.com
704.247.1331

Randy Goodfred

Director of Design Build Services

randy.goodfred@asisignage.com
919.346.4063

Susan Head

Business Support Coordinator

susan.head@asisignage.com
919.753.1314

Jennifer Miller Director of Project Services at ASI Signage Innovations a sign design manufacturing and installation company
Jennifer Miller

Director of Project Services

jennifer.miller@asisignage.com
919.753.1306

SignPlan™ Process

Assessment

ASI begins with a consultation, ensuring a clear understanding of the client’s goals. ASI’s team conducts a comprehensive site assessment to provide tailored recommendations based on the unique characteristics of the environment.

Design & Planning

Sales consultants collaborate with clients on design development. Through iterative refinement and close coordination, ASI presents a comprehensive proposal, ensuring client approval at every stage of the custom signage process.

Implementation

ASI’s project management process ensures compliance with regulations, including permits & engineering. Once the project goes into production, ASI undergoes a final quality control check before implementation.

Closeout & Reorders

After the installation, ASI conducts a thorough final inspection for client sign-off, signifying project closeout. Post-installation, our streamlined Online Ordering System ensures a cost-effective reorder process.

AIA Courses

Recognition Systems

JFSA of Cleveland

ADA & Accessibility

Ansche Chesed Synagogue

Typography

Congdon Yards

Wayfinding

LOPA