LED & Traditional Neon
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When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…
Pantone’s Color Matching System
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Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…
Benefits of Blade Signs
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Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…
Freestanding Exterior Signage
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Freestanding exterior signs are architectural structures that are independent of buildings and other site structures. If your business goals include enhanced visibility, consider…
Flat, Raised and Incised Graphics
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The elements that constitute graphics include typography, symbols, color, diagrams, and other decorative and illustrative elements. Layout is the concept that ties these elements together…
Psychology of Signage
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Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Planning Sign Locations & Content
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When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…
Top 3 Benefits of Design-Build
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Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…
Guide to Channel Letters
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Introduced in the early 1970’s, Channel Letters quickly gained popularity and continue to be a standard in the signage industry. Channel Letters are typically illuminated, fabricated from metal…