Signage Insights

London Underground vs. NYC Subway

Navigating the vibrant cities of London and New York City is an adventure in itself, especially when it comes to traversing their extensive subway systems. The London Underground and New…

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Pantone’s 2024 Color of the Year

PANTONE 13-1023 Peach Fuzz is a velvety and gentle peach tone that encapsulates individuals’ intrinsic desire for nurturing connections. This color, chosen with the intention…

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Green wall-reception

LED & Traditional Neon

When it comes to choosing between neon and LED neon, both options have compelling benefits. LED neon is generally a more practical option. However, traditional neon uniquely appeals…

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Pantone’s Color Matching System

Color has power in consumer behavior. Research conducted by the Seoul International Color Expo documented 92.6% of respondents report placing the most importance…

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Iowa Hancher Auditorium

Architectural Signage Materials

Curious about the materials ASI offices work with when designing and planning signage packages? While not a complete list of all available materials, below is an overview of basic material options…

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Poste Apartments

Benefits of Blade Signs

Blade signs, also known as projecting signs or flag-mount signs, are mounted to a building facade or architectural surfaces, such as a post or pole, at an angle perpendicular…

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4 Categories of Wayfinding Signage

The clear purpose of signage is to communicate important information to people about their surroundings. Since signs are one of the only elements of an environment…

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Freestanding Exterior Signage

Freestanding exterior signs are architectural structures that are independent of buildings and other site structures. If your business goals include enhanced visibility, consider…

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3D Printed Room Sign - ASI's Puzzle Product

Flat, Raised and Incised Graphics

The elements that constitute graphics include typography, symbols, color, diagrams, and other decorative and illustrative elements. Layout is the concept that ties these elements together…

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Jani-King Gulf Coast

Psychology of Signage

Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…

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Guide to Modular Signage

What do you think of when you hear the term modular signage? Some keywords that should come to mind are versatility, customization, cost-benefit, and ease of updates. A modular signage system is perfect…

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Ansche Chesed Synagogue

Planning Sign Locations & Content

When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…

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Top 3 Benefits of Design-Build

Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…

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Tomah Health

Guide to Channel Letters

Introduced in the early 1970’s, Channel Letters quickly gained popularity and continue to be a standard in the signage industry. Channel Letters are typically illuminated, fabricated from metal…

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