Freestanding Exterior Signage
Freestanding exterior signs are architectural structures that are independent of buildings and other site structures. If your business goals include enhanced visibility, consider…
Flat, Raised and Incised Graphics
The elements that constitute graphics include typography, symbols, color, diagrams, and other decorative and illustrative elements. Layout is the concept that ties these elements together…
Psychology of Signage
Typography is a fundamental characteristic of signage. The Bauhaus School, founded in 1919, taught typography and is credited with the development of modern-day graphic design…
Guide to Modular Signage
What do you think of when you hear the term modular signage? Some keywords that should come to mind are versatility, customization, cost-benefit, and ease of updates. A modular signage system is perfect…
Planning Sign Locations & Content
When beginning a signage program, it is important to first determine which destinations are most important and the hierarchy of those destinations. The client’s input…
Top 3 Benefits of Design-Build
Design-Build is an ASI service option where signage design and implementation are managed by ASI. In contrast to a delivery model where signage is procured after the design has been finalized…
Guide to Channel Letters
Introduced in the early 1970’s, Channel Letters quickly gained popularity and continue to be a standard in the signage industry. Channel Letters are typically illuminated, fabricated from metal…